Affinity Water - Keep life flowing.
From your cuppa to your pint, your Christmas pudding to your Sunday footy match, water is in everything we love. Because saving water isn’t only about saving the planet; it’s about saving what you care about in your daily life..
The film, directed by Spencer MacDonald and produced by Spindle, shows how small steps can make a big difference.
We achieved a view-through rate of almost 98%, brand recall and messaging effectiveness of over 80% and the most significant spike in sign-ups to Affinity Water’s database that they have seen yet.
Culture-led executions that brought the problem closer to home, based on the real interests of the people they serve and featuring real customers.
Beautifully observed everyday life from real local customers
The casting process was a beautiful one. We got to meet real customers and learn about their interests, what they love and how they see themselves. Then we went in to observe a day in their lives and started capturing these real moments to reflect the real impact saving water has on their communities.