We are within 10 years of having a cure to Alzheimer’s disease available, meaning that somewhere, someone alive today will be the first one to be cured of Alzheimer’s. That’s one big, positive, and hopeful premise and evidence of the massive effort this charity has put into finding the cure. So instead of resorting to sadvertising we went for radical optimism. It can be any of us - Old, young, middle aged, fit, unfit, grumpy or zen. So we just shot a lovely locked scene in a park and let life unfold. Directed by the incredibly talented Saman aminzadeh from Love Song, edited by Marsheen, and musically scored by Mr Robert Smith (Okay, he just gave us permission to use his track)
For OOH, we decided to do something equally optimistic. And will share as soon as they go live. Watch this space.
Beautifully observed everyday life from real local customers