I’ve made many billboards in my career. It’s always nice to see them in the real world, especially on the tube. But I cannot remember ever having had one posted on the tracks of the London Underground. What I love is how silly this is.
Itsu has an unwavering commitment to craft, quality and flavour, even in their ready-to-eat range. It’s gourmet but right on your fridge. We worked on these and, funnily enough, each of us got one out. Shout out to Artem and Hollie for making the work fun.
